Family History

LEROY GOLDBERG FOUNDER	JOE GOLDBERG CEO/PRESIDENT	TOM GOLDBERG VICE PRESIDENT
PATRICK GOLDBERG SPOKANE CEO	GERALD GOLDBERG SEATTLE PRESIDENT	DANIEL GOLDBERG
JOHANNA REYES OFFICE ASSISTANT		SUSAN ROBERTSON SALES MANAGER

Our family's passion for flowers all began during the Great Depression when Gertie Goldberg, a single mother with six children, started selling gladiolus from her small home that was across the street from a local cemetery.  With the new found success, the young Goldberg family built some greenhouses and began raising flowers to support themselves.

In the late 1940's, the Goldberg's expanded their usual supply of gladiolus, daffodils and zinnias to include assorted bedding plants, which they produced in the greenhouses they built.  In 1954, the Goldberg's son LeRoy, after serving in the United States Army in World War II and the Korean War decided to settle in California where the family purchased 10 acres of rich farmland on the Oxnard plain.  He built a greenhouse and a small shed, and called his new business Skyline Flowers.  Since then, Skyline has grown into what it is today, one of the nations premiere flower growers.

In the mid 70's LeRoy purchased another 25 acres of land and then again in the 80's the family added 150 more acres of land to include the Nipomo, California farm. Land added during these years of expansion has brought Skyline's growing area to more than 200 acres, which includes more than three million square feet of greenhouses and shade houses.

While the expansion of acreage has contributed significantly to the success of the business, so has the addition of LeRoy's sons, Joe and Tom, to the management team.  Tom joined in 1978; and Joe, after completing military service and a stint of working for another flower shipper, returned back to Skyline in 1983.  At the time, Skyline was selling its flowers (asters, daisies, gypsophila, statice and carnations) through brokers.  Joe, Tom and LeRoy knew the time had come to market their flowers directly to the wholesale floral industry.  "We knew that we could offer what the wholesaler wanted: selection, availability, quality and service."